Diablo 4 Surpasses Diablo 3: Blizzard Prioritizes Player Engagement

Diablo 4's first expansion is here, and key developers share their vision for the game's future and the broader Diablo franchise.

Blizzard's Focus: Player Enjoyment

Blizzard aims for long-term Diablo 4 success, especially given its record-breaking sales. In a recent VGC interview, Diablo series head Rod Fergusson and executive producer Gavian Whishaw emphasized the importance of sustained player engagement across all Diablo titles. Whether it's Diablo 4, 3, 2, or the original, keeping players within the Blizzard ecosystem is a win for the company.

Fergusson stated that Blizzard rarely shuts down games, highlighting the continued availability of Diablo, Diablo 2, Diablo 2: Resurrected, and Diablo 3. He emphasized that player engagement across the franchise is a major positive. The success of Diablo 2: Resurrected, a remaster of a 21-year-old game, further underscores this point. Blizzard's priority isn't necessarily migrating players from older titles to Diablo 4, but rather creating compelling content that draws players in. Their focus is on developing engaging features and content that makes players want to play Diablo 4, regardless of whether they're playing other Diablo games.

The company isn't concerned about direct player count comparisons between Diablo 4 and its predecessors. The goal is to create appealing content that attracts players to Diablo 4, and continued support for older titles is part of that strategy.

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