Activision Confirms AI Use in Call of Duty: Black Ops 6 After 'AI Slop' Backlash

Activision, the developer behind Call of Duty, has officially acknowledged the use of generative AI in the creation of Black Ops 6, following months of speculation and criticism from fans. The controversy began in December, after the Season 1 Reloaded update, when players spotted signs of AI use in loading screens, calling cards, and art related to Zombies community events.

The focal point of the backlash was the 'Necroclaus' loading screen, featuring a Zombie Santa with what appeared to be six fingers—a common error in AI-generated images. Another image showcased a gloved hand with irregularities, further fueling suspicions of AI involvement.

The Zombie Santa image prompted a deeper investigation into other Black Ops 6 images, with some fans, including Redditor Shaun_LaDee, pointing out anomalies in paid bundles that suggested the use of generative AI.

Amid the 6 fingered Santa Controversy, I looked into some loading screens included in PAID bundles…
byu/Shaun_LaDee inCODZombies

In response to fan demands for transparency, especially following new AI disclosure rules on Steam, Activision has added a general disclosure to Black Ops 6 on Valve’s platform, stating: “Our team uses generative AI tools to help develop some in-game assets.”

This acknowledgment comes after reports by Wired that Activision sold an AI-generated cosmetic for Call of Duty: Modern Warfare 3 last year, specifically linked to the Yokai’s Wrath bundle, without disclosing the use of AI. This bundle, priced at 1,500 COD Points (approximately $15), contributed to Activision's significant revenue from premium virtual currency.

Further complicating matters, Microsoft, which acquired Activision Blizzard for $69 billion last year, cut 1,900 jobs from its gaming division shortly after the sale of the AI-generated skin. According to Wired, these layoffs primarily affected 2D artists, with remaining concept artists being compelled to use AI in their work. An anonymous Activision artist revealed that employees were pressured into AI training, highlighting a broader push towards AI within the company.

The use of generative AI remains a contentious issue in the video game and entertainment industries, both of which have seen significant layoffs recently. Critics argue that AI poses ethical and rights issues, and struggles to produce content that resonates with audiences. A case in point is Keywords Studios' failed attempt to create an entirely AI-generated game, which they admitted to investors was "unable to replace talent."