Freemium Games Surge: 82% of Gamers Opt for In-Game Purchases
Author : Aria
Jan 01,2025
Comscore和Anzu联合发布的最新报告揭示了美国玩家的游戏行为、偏好以及游戏领域的最新趋势。
美国玩家对游戏内购普遍接受
免费增值游戏日益流行
图片来自Research Gate，标题为“Comscore 2024游戏现状报告”，这份报告由媒体分析公司Comscore和游戏内广告商Anzu联合发布，涵盖了美国玩家的游戏习惯、偏好和消费模式，并深入探讨了不同平台上玩家喜爱的游戏类型。
报告显示，去年82%的美国玩家在免费增值游戏中进行了游戏内购。免费增值（Freemium）是“免费”（free）和“高级”（premium）的组合词。免费增值游戏可供玩家免费下载和游玩，同时提供可选的应用内购，以获得额外的功能和益处，例如额外的金币、生命值和独家物品。热门的免费增值游戏包括米哈游的全球热门游戏《原神》和拳头游戏的《英雄联盟》。
免费增值模式已得到广泛采用并取得成功，尤其是在移动游戏领域。Nexon Korea的MMORPG《枫之谷》，于2005年在北美发行，以其开创免费增值游戏概念而闻名。在《枫之谷》中，玩家可以使用真钱购买虚拟物品，例如宠物和稀有武器——这一概念此后已被开发商和在线零售商广泛接受。
随着免费增值游戏的持续增长和流行，游戏开发商和谷歌、苹果、微软等在线零售商都取得了巨大的成功。科尔维努斯大学（一所私立研究型大学）的研究强调，免费增值游戏的吸引力源于多种因素的结合，例如实用性、自我放纵、社交互动和游戏内竞争。这些因素促使玩家进行游戏内购，以增强游戏体验、解锁新内容或避免广告干扰。
Comscore首席商务官Steve Bagdasarian对调查结果发表评论说：“我们的2024年游戏现状报告突出了游戏的文化意义以及玩家行为对于希望进入这个充满活力且参与度高的受众群体的品牌而言的关键作用。”
今年2月，《铁拳》制作人原田胜弘对游戏内购和交易发表了看法，因为他们在最新格斗游戏系列作品《铁拳8》中推出了付费道具。原田表示，尤其是在游戏开发成本不断上升的情况下，此类交易产生的利润将用于《铁拳8》的开发预算。
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