Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has addressed the temporary suspension of the Itch.io indie game marketplace, allegedly triggered by its brand protection software. Let's delve into Funko's statement.

Funko and Itch.io in Private Discussions

Funko's official X (formerly Twitter) account issued a statement expressing its respect for the indie gaming community and its creators. They confirmed that their brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. Crucially, Funko clarified they did not request a site-wide takedown and welcomed Itch.io's swift restoration.

Funko stated they're now in direct communication with Itch.io to resolve the matter and thanked the gaming community for its understanding.

However, Itch.io's owner, Leaf, provided further context on Hacker News, revealing the incident involved a "fraud and phishing report," not just a simple takedown request. This report was sent to both the hosting provider and registrar, resulting in the domain's automated shutdown despite Leaf's immediate action. Leaf also noted, in a detail omitted from Funko's statement, that Funko's team contacted his mother.

For a more comprehensive account of the Itch.io shutdown, refer to Game8's previous report.