"Coperni FW25: Gamers Spotlighted in Fashion-Gaming Blend"

Coperni's Fall/Winter 2025 show was a groundbreaking event, held at the adidas arena in Paris, a venue renowned for esports competitions. This setting allowed the brand to seamlessly blend fashion with gaming culture, creating an experience that was both nostalgic and forward-thinking. Instead of the traditional front-row of influencers, celebrities, and media, Coperni made a bold statement by seating 200 gamers in ergonomic gaming chairs, who were actively playing Fortnite and other games throughout the show.

This innovative approach transformed the runway into a scene reminiscent of the '90s LAN parties, complete with technical details that celebrated gaming's golden age. The fusion of fashion and gaming was not just superficial; it was deeply integrated into the FW25 collection, showcasing how technology and style can harmoniously coexist.

The collection itself was rich with gaming references. Standout pieces included dresses made from puffy technical fabrics, inspired by sleeping bags used during all-night gaming sessions. Additionally, small storage bags attached to tights and sequined dresses paid homage to Lara Croft's utility holsters from Tomb Raider. The brand also introduced Tamagotchi bags, playfully nodding to the nostalgia of handheld gaming.

Gaming-inspired films also influenced the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo and the high slit from Alice's dress in Resident Evil (2002) were reimagined in various looks, adding a cinematic dimension that bridged digital and real-world fashion.

Coperni has consistently been at the forefront of merging technology with fashion, and the FW25 womenswear collection continued this tradition. By focusing on gaming, a field traditionally dominated by men, the brand challenged stereotypes and promoted inclusivity in fashion.

Image: instagram.com

The show itself was designed to create viral moments. Post-event, social media was flooded with videos of the gamer-filled runway, reinforcing Coperni's reputation for producing unforgettable spectacles.

This wasn't Coperni's first venture into innovative fashion shows. Last season, they concluded Paris Fashion Week with a fairytale showcase at Disneyland Paris. In previous years, they've introduced innovations like spray-on dresses, robot dogs, and glass handbags, continually pushing the boundaries of what a fashion show can be and establishing Coperni as a cultural phenomenon.

Image: instagram.com

With the FW25 collection, Coperni once again captivated both online and offline audiences, redefining the traditional runway format through a blend of creativity, technology, and storytelling. At a time when the future of fashion shows is uncertain, Coperni's approach resonates far beyond the fashion industry.

As social media continues to buzz with reactions to the gamer-infused runway, it's evident that Coperni has once again solidified its position as a trailblazer in modern fashion.