Xbox and Nintendo Spurred the Two Scariest Moments of Former PlayStation Exec Shuhei Yoshida's Career

Author : Penelope Mar 06,2025

Shuhei Yoshida, former head of Sony Interactive Entertainment's Worldwide Studios, recounts two career-defining moments of fear, both courtesy of Nintendo and Xbox.

In a MinnMax interview, Yoshida described the Xbox 360's one-year head start on the PlayStation 3 as "very, very scary," fearing potential market share loss to early adopters.

However, the most significant competitive shock, he revealed, stemmed from Nintendo's announcement of Monster Hunter 4 as a 3DS exclusive. This was particularly jarring given the franchise's immense success on the PlayStation Portable, where it boasted two exclusive titles. The surprise was compounded by Nintendo's simultaneous $100 price drop on the 3DS, undercutting the PlayStation Vita.

Monster Hunter 4, a 2013 Nintendo 3DS exclusive, followed by its enhanced version a year later.
Yoshida expressed his astonishment: "After launch, both the Nintendo 3DS and Vita were $250, but they dropped $100. I was like, 'Oh my god.' And then they announced the biggest game... The biggest game on PSP was Monster Hunter. And that game is going to come out on Nintendo 3DS exclusively. I was like, 'Oh no.' That was the biggest shock."

Yoshida's recent retirement after over three decades at Sony allows for the sharing of these previously undisclosed anecdotes. He's also shared opinions on Sony's live service strategy and the lack of a Bloodborne remake or sequel.