King and Flexion Partner to Bring Candy Crush Solitaire to Alternative App Stores

With the upcoming release of Candy Crush Solitaire, King is making a bold move by integrating the iconic Candy Crush franchise with the classic solo card game, aiming to attract a fresh wave of players. This launch marks a significant shift as King plans to simultaneously debut the game on multiple platforms, including alternative app stores, showcasing their commitment to expanding their reach beyond the traditional Google Play and iOS App Store.

King's collaboration with publisher Flexion is set to bring Candy Crush Solitaire to five new alternative app stores at launch, including the Samsung Galaxy Store and Huawei AppGallery. This partnership not only highlights Flexion's enthusiasm to work with a powerhouse like King but also underscores King's strategic decision to launch simultaneously across various platforms for the first time.

This move towards alternative app stores is a clear indicator of King's intent to tap into a broader audience. Given the immense success and revenue generated by their Bejeweled-inspired match-three games, it's surprising that King hasn't ventured into alternative app stores sooner. However, the decision to launch simultaneously across these platforms signals a strong belief in their potential to significantly expand their player base.

For those curious about the Huawei ecosystem, exploring their AppGallery awards for 2024 could provide insights into the quality and diversity of apps available, further illustrating the growing importance of alternative app stores in the gaming industry.