Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new playable characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players as a promotional incentive), along with enhanced game mechanics, new areas, and game modes. The Hoshimi Miyabi character banner was a significant driver of this revenue surge.

Remarkably, the 1.4 update maintained player engagement far beyond the typical post-update spending decline. Daily revenue remained above $1 million for over 11 consecutive days, and even after two weeks, still exceeded $500,000 per day.

While undeniably successful, Zenless Zone Zero's revenue still lags behind HoYoverse's other major titles, Genshin Impact and Honkai: Star Rail.