The Biggest Upcoming Sales Events of 2025

While Black Friday remains the undisputed champion of retail sales, several other seasonal events have emerged as serious contenders in recent years. With retailers strategically planning promotions throughout 2025, finding great deals on tech, video games, and more is possible almost anytime. To help you maximize your savings this year, we've compiled a list of key sale dates to mark on your calendar.

1. Valentine's Day Sales (Now–February 14)

While not traditionally a shopping holiday, Valentine's Day fuels gift-giving, leading to early February discounts on potential presents. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and book sets. These sales often offer the year's best prices up to this point.

See the latest deals:

LEGO Botanicals Orchid
$49.99 save 20% $39.99 at Amazon

LEGO Icons Flower Bouquet
$59.99 save 20% $47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet
$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet
$59.99 save 20% $47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day brings sales on mattresses, clothing, laptops, and PCs, with many retailers offering sitewide discounts.

3. Tax Day Sales (April 15)

Tax Day, while not a holiday, often sees retailers offering discounts on TVs, electronics, and LEGO sets, capitalizing on tax refunds.

4. Star Wars Day Sales (May 4)

May the Fourth be with you...and your wallet! This playful holiday brings deals on Star Wars merchandise, including LEGO sets, movies, games, and collectibles.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, Mother's Day offers discounts on gifts like flowers, jewelry, watches, and chocolates, with occasional deals on other items.

6. Memorial Day Sales (May 22–26)

Memorial Day weekend brings significant discounts on mattresses, clothing, appliances, laptops, and furniture, with major online retailers participating.

7. Dads and Grads Sales (June 1–15)

June combines graduation and Father's Day sales, resulting in significant discounts on large purchases like TVs, laptops, PCs, and furniture. This is a prime time for electronics deals before summer's other sales events.

8. 4th of July Sales (July 1–6)

The 4th of July often features deep discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, and clothing, plus summer-specific deals on sporting goods and grills.

9. Prime Day (Mid-July)

Amazon Prime Day has grown into a massive sales event rivaling Black Friday, with many other retailers offering competing deals. Expect significant discounts across a wide range of products.

10. Labor Day Sales (August 25–September 1)

Labor Day weekend offers excellent discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear, making it a strong contender before Black Friday.

11. October Prime Day Sales (Mid-October)

Amazon's October Prime Day-like sale ("Prime Big Deal Days") provides another opportunity for significant savings before the Black Friday rush.

12. Black Friday Sales (November 1–30)

Black Friday remains the king of sales events, offering the best deals across nearly all product categories throughout November, with peak discounts on Thanksgiving and Black Friday itself.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, often extending into Cyber Week, offers online-focused deals similar to Black Friday, typically starting the Sunday of Black Friday weekend.

14. Green Monday Sales (December 8–23)

Green Monday, though smaller than Black Friday and Cyber Monday, represents the final push of holiday sales, often extending until Christmas Eve.

15. New Year's Sales (December 26–January 1)

Post-Christmas sales offer opportunities to capitalize on returned gifts and clearance of older models, particularly in electronics.