Ubisoft Hypes Assassin's Creed Shadows, But...

It's been a while since we last talked about Ubisoft, hasn't it? Well, next Thursday marks a significant moment for the company with the release of Assassin's Creed Shadows. This game's success could very well shape the future trajectory of Ubisoft as a corporation.

Today, Ubisoft’s official channel released a new video dedicated to Assassin's Creed Shadows. You might think this is the launch trailer, but it's labeled as a TV commercial, which raises some intriguing questions. The video itself isn't the issue—it's smooth, cinematic, and visually impressive. The concern lies in Ubisoft's apparent strategy of pushing the game more through traditional media. While there's nothing inherently wrong with this approach, the decision to upload a TV ad to their YouTube channel is somewhat puzzling. This might seem like nitpicking, but such a strategy doesn’t exactly inspire confidence in the upcoming release.

Speculation aside, the video effectively showcases the differences in gameplay and fighting styles between the two main protagonists. The depiction of Japan is stunning, yet it's important to remember that you can’t judge an entire game based on a one-minute cinematic. We'll have to wait until the release of Assassin's Creed Shadows to see how it truly performs.