The Best Time to Buy a TV at a Decent Price in 2025

Investing in a TV is a big decision, as it's a central fixture in most homes. Cutting corners with a cheap, low-quality screen is a mistake; you deserve picture quality and longevity that match the frequency of use. Fortunately, finding a great TV without breaking the bank is entirely possible, thanks to the numerous sales throughout the year. You don't always have to pay full price.

While Black Friday and Cyber Monday are well-known for their deep discounts, other opportunities for significant savings exist. The weeks leading up to the Super Bowl, for instance, often see attractive deals. This timing coincides with manufacturers releasing new spring models, making older TVs even more affordable. Plus, there are always upcoming events like holiday weekends and Amazon Prime Day on the horizon.

Black Friday and Cyber Monday

The post-Thanksgiving shopping frenzy has expanded into a multi-week event, offering deep discounts on a wide range of products, including TVs. This period frequently features some of the year's best TV deals. You'll find budget-friendly options perfect for guest rooms or children's spaces, alongside discounted higher-end and newer models released earlier in the year.

Black Friday, once solely an in-store event, now blends online and offline sales. While in-store deals still exist, they often require early arrival to secure the limited stock. For specific models, act fast!

Cyber Monday provides the online counterpart to Black Friday, with major retailers like Amazon, Best Buy, and Walmart offering competitive deals, often with limited-time availability and stock.

Before the Super Bowl

Following the holiday shopping season, the lead-up to the Super Bowl (typically mid-January to early February) presents another excellent opportunity. Retailers restock after the holidays, leading to sales on TVs, particularly larger screens. Older models often receive deeper discounts, but deals on newer models are also available. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.

Early January also sees manufacturers announcing new models at CES (check out CES 2025 details for upcoming releases). This often results in retailers discounting older models to make room for the new inventory arriving in the spring.

Springtime

March through Memorial Day weekend marks the release period for many manufacturers' latest models (Samsung, LG, Sony, TCL, etc.). This creates opportunities to find deals on previous-year models as retailers clear space. Often, the upgrades between model years are minimal, so you won't miss out on many key features.

Amazon Prime Day

Initially an Amazon-exclusive mid-July event, Prime Day now sees participation from other retailers. Walmart, Best Buy, and others offer competing deals, sometimes matching Amazon's prices.

Prime Day offers substantial TV discounts, comparable to Black Friday and Cyber Monday, though many of the best deals tend to be on older models. Deals are constantly added throughout the event, but overall, Black Friday typically offers more extensive sales across various retailers.

For those needing a TV immediately, long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day) often feature sales, though discounts may be less significant, and selection more limited. President's Day sales are currently underway at various retailers.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is key to maximizing savings, especially for those seeking the latest models. January's CES showcases upcoming releases, with spring (around March) seeing their rollout. This leads to deeper discounts on older models. Releases continue into the summer, but the best deals on the newest TVs often appear in the fall during Black Friday and Cyber Monday.

TV Brands With New Products

Major TV brands release updated models annually. Here's a quick overview:

Samsung

Samsung's focus on higher-end models limits budget options. 2025 models offer minor upgrades over their predecessors, with improvements in brightness and backlighting technology, along with enhanced gaming features.

LG

LG's OLED evo TVs receive upgrades in 2025, including AI personalization and improved "Brightness Booster Ultimate" technology. The G5 model offers a 4K 165Hz variable refresh rate for gamers.

Hisense

Hisense's 2025 lineup includes higher-end ULED models with 144Hz refresh rates. The 136" MicroLED TV is a standout large-screen option.

Vizio

Vizio made minor improvements in 2024, removing the top-line P-series. The M-series (mid-range), V-series (budget), and D-series (budget, 1080p) remain available.

TCL

TCL significantly updated its lineup in 2024, introducing the Q- and S-series (flagship QM8). CES 2025 announced the QM6K entry-level Mini LED TV.

Roku

Roku expanded its own TV lineup in 2024, offering 11 models (24-75 inches) prioritizing streaming. The Roku Plus models include the Voice Remote Pro, while Roku Select models have a basic voice remote. Access to the Roku Channel is available regardless of TV model.

Top Budget TVs You Can Buy Now

For immediate purchases, here are some top budget TV picks for 2025:

### Hisense 65U6N

0Features accurate colors, solid contrast, and numerous features at a low price. See it at Amazon### TCL 55Q750G

1Impressive QLED TV with contrast, brightness, and 144Hz 4K with VRR. See it at Amazon### Hisense 50U6HF

0Affordable TV with Amazon Fire TV OS for streaming and smart home integration. See it at Amazon