Nintendo Weighs Switch 2 Pricing Amid Market Expectations

Nintendo is carefully considering several factors to determine the Switch 2's price. While analysts predict a $400 price point, Nintendo remains tight-lipped.

In a recent investor Q&A, President Shuntaro Furukawa acknowledged the significant changes in inflation and exchange rates since the original Switch's 2017 launch. He emphasized the need to balance these economic factors with consumer expectations for Nintendo products. While he couldn't confirm a price, he assured investors that a multifaceted approach is being used.

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The original Switch's $299.99 price point, maintained for years, provides context. Competitors Sony and Microsoft have raised their console prices due to rising costs. A $400 price for the Switch 2, a predicted increase from the original's $300 launch price (still current outside of bundles), seems plausible given anticipated upgrades. The Switch OLED ($350) and Switch Lite ($200) models further inform this expectation. While details about the Switch 2's specifications remain scarce beyond the initial reveal, a more powerful console justifies a higher price.

Nintendo Switch 2 - First Look

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A dedicated Switch 2 Direct is scheduled for April 2nd, promising a more in-depth look at the console. The initial reveal showcased the console's design, hinted at Mario Kart 9, and teased a potential "mouse" mode for the new Joy-Cons. However, many questions persist, including the function of a new Joy-Con button, the console's processing power, and the purpose of its new ports. Hands-on events are also planned.

Importantly, Furukawa confirmed that the original Switch's price will remain unchanged, despite the upcoming Switch 2 release.