NBA 2K All Star to launch at the end of next month, bringing the top-flight basketball sim to mobile

NBA 2K All-Star, a mobile adaptation of the popular basketball simulation game, is launching in China on March 25th. This collaboration between Tencent and the NBA aims to bring a live-service version of the NBA 2K series to mobile players in the East.

The increasing popularity of mobile gaming has led to a surge in AAA sports simulators on mobile platforms. The partnership between Tencent, a gaming giant, and the NBA is a natural fit, considering basketball's immense popularity in China.

While the absence of the usual yearly branding (like 2K24, 2K25) is notable, the focus on a long-term live service model for NBA 2K All-Star is intriguing. The specific features and content included in this mobile version remain to be seen. We'll have to wait until the March 25th release date to find out more.

Shoot for the hoop

Currently, details about NBA 2K All-Star are scarce, leaving much to speculation. However, this release, along with the recently launched Dunk City Dynasty (another NBA collaboration), highlights the NBA's growing commitment to the mobile gaming market. While past attempts, like NBA All World, haven't always been successful, the overall trend indicates a significant push by the NBA to engage mobile gamers.

To stay informed about the latest game releases, check out our regular "Ahead of the Game" feature for a preview of upcoming titles.