Green Initiative Boosted by Demi Lovato's Subway Surfers Appearance

PlanetPlay's Make Green Tuesday Moves initiative returns with Demi Lovato! The singer and actress will be featured in several mobile games to support environmental causes.

This isn't just a simple endorsement; Lovato will appear in-game, with special avatars available in titles like Subway Surfers and Peridot. All proceeds from these avatars will directly benefit environmental projects.

PlanetPlay has a history of collaborating with celebrities for environmental initiatives, previously partnering with David Hasselhoff and J Balvin. This latest campaign, however, boasts broader reach, featuring Lovato across multiple popular games including Avakin Life and Top Drives, significantly increasing its potential impact.

This multi-game approach distinguishes this campaign from previous, often short-lived, celebrity-driven environmental efforts. The widespread participation promises a substantial contribution to environmental causes. It's a win-win-win situation: fans get new content, developers gain exposure, and the environment receives vital support.

For fans of Demi Lovato, this offers a great incentive to explore these popular mobile games. To discover more top mobile games of 2024, be sure to check out our recommended list!