Graffitied Tank Embarks on Epic Journey
World of Tanks Blitz launches a unique marketing campaign: a cross-country road trip with a real tank! This decommissioned, graffiti-covered vehicle is touring the US to celebrate the recent Deadmau5 collaboration.
The eye-catching tank, which made a timely appearance at The Game Awards in Los Angeles, is fully street-legal, assuring fans no unauthorized tank maneuvers will occur. Those who spotted and photographed the tank during its journey have a chance to win exclusive merchandise.
The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players a chance to acquire the exclusive Mau5tank—a visually stunning tank complete with lights, speakers, and music. The event also includes themed quests and unique camos and cosmetics.
The playful approach to marketing, embracing the game's gamified nature, is undeniably humorous. While some serious military simulation enthusiasts might disapprove, the campaign is ultimately a lighthearted and harmless promotion. Wargaming isn't the first to use such unconventional methods—breweries and others have done similar stunts—but the sight of a decorated tank cruising through neighborhoods is certainly a unique and memorable experience, especially during the darker winter months.
If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for a head start!