Clash Royale bizarrely partners with Michael Bolton

Clash Royale's Unexpected Collaboration: Michael Bolton and the Barboltian!

Supercell continues its surprising celebrity partnerships, this time teaming up with none other than Michael Bolton for a Clash Royale collaboration. The legendary singer has joined forces with the game's iconic Barbarian character, resulting in a unique music video and a new persona: the Barboltian.

The collaboration features a reimagined version of Bolton's classic hit, "How Am I Supposed to Live Without You," specifically created for lapsed Clash Royale players. The Barbarian sports a fresh mullet and handlebar mustache for his starring role in the music video.

This isn't just a one-off video; the song will be available on major music streaming platforms. While there's currently no announced rewards campaign to incentivize returning players, Supercell is banking on the Barboltian's vocal talents to draw players back.

A Surprisingly Effective Marketing Strategy?

While initially humorous and unexpected, the collaboration isn't entirely out of character for Supercell. Following successful partnerships with Erling Haaland (Clash of Clans) and Gordon Ramsay (Hay Day), this latest venture demonstrates Supercell's commitment to creative and attention-grabbing marketing.

However, the effectiveness of a parody music video alone in re-engaging lapsed players remains to be seen. Hopefully, further in-game promotions or a return campaign will be implemented to bolster the initiative.

For those lured back to Clash Royale by this unusual collaboration, be sure to consult our updated tier list to optimize your gameplay strategy!