Candy Crush x Pat McGrath: Makeup Collection Launches

Candy Crush Saga, a mobile gaming giant that arguably surpasses even Clash of Clans and Angry Birds in popularity, is expanding its reach beyond the digital realm. Teaming up with renowned makeup artist Pat McGrath, Candy Crush is launching a line of cosmetics. Get ready for Candy Crush-themed lipsticks, glosses, and nail polishes, hitting shelves soon.

But that's not all. To generate excitement, three lucky online customers will receive a $10,000 diamond ring as part of their order! This unexpected addition adds a thrilling element to the launch, scheduled for February 27th.

Diamonds are Forever

This collaboration marks a significant branding move, eschewing influencer partnerships for a more direct, attention-grabbing approach. The inclusion of diamond rings in random orders is a bold strategy, guaranteed to generate buzz and excitement. It also highlights the evolution of gaming merchandise, from simple t-shirts to high-end jewelry.

If the Candy Crush cosmetics don't appeal to you, and you're craving a retro gaming challenge, consider trying Jump King. This challenging platformer received a rave review from Will Quick, and might be just the thing to test your skills.