『アベンジャーズ』キャスト対立に伴い、サンダーボルトスのマーケティング急増

Ah, the irony — and the genius — of Marvel’s meta move.

In the post-credits scene of Thunderbolts*, we’re treated to a chilling twist: a masked figure (later revealed to be Thunderbolt Ross, played by William Hurt in a stunning return) stands over the ruins of a destroyed Avengers base, declaring, “I am the Avengers now.” The moment is jarring, not just for its shock value, but for what it implies — a full-scale rebranding of the Avengers’ legacy, now under a regime that weaponizes their name and symbol.

And now, Marvel Studios has taken that narrative to the next level — literally.

Across official Avengers social media accounts (Instagram, Twitter/X, Facebook), the bios have been quietly updated. Where once it read simply “Avengers,” now it says:

Avengers © 2024

The addition of the copyright symbol (©) is no accident. It’s a subtle, yet devastating, narrative cue.

Here’s why it matters:

• It signals ownership. The copyright symbol isn’t just a legal formality — it’s a statement of control. In Thunderbolts*, Ross isn’t just claiming the name "Avengers"; he’s claiming the intellectual property behind it. He’s saying, “This isn’t your team anymore. It’s mine.”

• It mirrors the film’s theme. The film explores how identity, legacy, and ideology can be weaponized — not through superpowers, but through branding. Ross isn’t just a villain; he’s a corporate-state overlord, repurposing the Avengers’ mythos for his own authoritarian vision.

• It blurs fiction and fandom. By placing the © on real-world social media profiles, Marvel is pulling fans into the story. Suddenly, the Avengers aren’t just a team — they’re a registered trademark. And that’s deeply unsettling.

• It’s a callback to the scene. In the post-credits moment, as Ross stands amid the ashes of the Avengers’ symbol, we hear a faint, mechanical click. It’s not just a line — it’s a digital watermark. The copyright isn’t just spoken; it’s imprinted. And now, so is it across the internet.

So when you see “Avengers ©” on an official page, don’t just scroll past. That little symbol? It’s not just a legal detail.

It’s a warning.

The Avengers are no longer yours.

They’re copyrighted.

And they’re not who you think they are anymore.

Marvel hasn’t just teased a new villain — they’ve redefined the meaning of legacy in the MCU.

And the asterisk in Thunderbolts*? It wasn’t a footnote.

It was the copyright symbol.

🔥