Star Wars Outlaws' Sales to Decline, Analyst Predicts

Ubisoft's Star Wars Outlaws Underperforms, Impacting Share Price

Ubisoft's highly anticipated Star Wars Outlaws has reportedly fallen short of projected sales, negatively impacting the company's share price. The game, intended as a key financial driver for Ubisoft, experienced a less-than-stellar launch despite positive critical reception.

Ubisoft's Financial Hopes and the Impact of Underperformance

Ubisoft had positioned Star Wars Outlaws, alongside Assassin's Creed Shadows (AC Shadows), as crucial elements in its financial recovery strategy. The company's Q1 2024-25 sales report emphasized the importance of these titles in reshaping its financial outlook. While reporting a 15% increase in console and PC session days, largely due to Games-as-a-Service, and a 7% year-on-year rise in monthly active users (MAUs) to 38 million, the underwhelming sales of Star Wars Outlaws cast a shadow on these positive figures.

J.P. Morgan analyst Daniel Kerven described Star Wars Outlaws sales as "sluggish," revising his sales projections downward from 7.5 million units to 5.5 million units by March 2025. This significant reduction reflects the game's failure to meet initial sales expectations.

Subsequent Share Price Decline

Following the August 30th release of Star Wars Outlaws, Ubisoft's share price experienced a two-day decline, falling 5.1% on Monday, September 3rd, and an additional 2.4% by Tuesday morning. This drop marked the lowest share price since 2015, adding to an overall decline of over 30% since the beginning of the year.

Diverging Critical and User Reception

While critics generally praised Star Wars Outlaws, player reception has been markedly less enthusiastic. The game currently holds a user score of only 4.5 out of 10 on Metacritic, contrasting sharply with more positive professional reviews, such as Game8's 90/100 rating. For a detailed perspective on Star Wars Outlaws, please see our review [link to review].